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Want People to Support Your Ideas? Conquer Their Fears


Whether you have a new idea, innovation, or change effort, you’ll need to overcome people’s anxieties. The key? Understanding psychology.

One of the biggest challenges of innovation and leading change is presenting ideas in a way that overcomes people’s anxieties and resistance to change. 

As I’ve argued before, a good idea is not enough. If you want support for a new change, innovation, product, process, or strategy, you need to understand the psychology behind this resistance–the fears, concerns, and worries that keep people

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